I would like to use different color schemes for different product groups/families!
Like: orange in buttons for ladies products and Black for mens products!
Is that possible and how to do it?
no sorry its not possible to different color to different swatch
If you're wanting different color schemes for different product pages, then off the top of my head, I think this could be done by creating an alternate product template and assign it to the chosen products, and have that alternate product template use an alternate layout, and in that alternate layout you could pull in alternate CSS.