Hi @Bekind24 ,
Yes, it's possible to achieve a similar structure in Shopify without setting up a new store. You can create multiple "sub-brands" or categories like the PINK and BEAUTY sections of Victoria's Secret, with separate menus and potentially different designs while still maintaining a unified backend.
Follow these steps:
Use Collections for Sub-brands (PINK, BEAUTY):
- Create separate collections for each sub-brand or category (e.g., PINK, BEAUTY).
- Go to Products > Collections in your Shopify admin.
- Create a collection for each sub-brand (PINK, BEAUTY, etc.) and assign relevant products to them.
Custom Navigation Menus:
- Shopify allows you to create multiple navigation menus.
- Go to Online Store > Navigation and create a new menu for each sub-brand.
- You can then link these menus to the respective sections (PINK, BEAUTY) and configure them to display different navigation options.
3. Theme Customization for Different Sections:
- Use custom templates in your theme for different collections or sub-brands.
- You can create separate layouts or styles for the PINK and BEAUTY sections to make them feel like different stores, while still keeping them within your main store.
- For example, duplicate your collection or product page template and customize it for each sub-brand (PINK, BEAUTY, etc.).
- In the Shopify theme editor, go to Online Store > Themes > Edit Code and create new custom templates by duplicating the default ones. Then apply these templates to specific collections or pages.
4. Custom Headers or Layout for Sub-brands:
- To give each sub-brand its unique look and feel, you can use custom headers, footers, and even different styling for each sub-brand.
- This could be achieved by using custom CSS that targets specific pages or collections or by creating unique sections for each sub-brand.
5. Metafields or Tags:
- You can use metafields or tags to add more specific branding or design elements to products or collections in each sub-brand.
- For example, you can set different images, promotional banners, or special content for the sub-brands based on metafields.
6. Dynamic Homepage and URL Structure:
- Consider creating separate landing pages for each sub-brand. You can create these pages in Shopify using Pages and link to them from the main navigation.
- You can customize each landing page to look and feel like a distinct mini-store within your main store.
- No need for a separate store unless you want entirely different inventory, order processing, and customer management for each sub-brand.
- If you’re okay managing all aspects from a single backend, Shopify's built-in capabilities can handle everything within one store.
If I managed to help you then, don't forget to Like it and Mark it as Solution!
-Need a Shopify developer?
https://rajatweb.dev/
Email: rajat.shopify@gmail.com