How can I bold specific navigation buttons on my website?

[howlercreative]

Ive been trying to get all the "view all" buttons in the dropdown mega menu bold. Only one has been bolded but i cant seem the get the rest any help would be appreciated.

elfinlosangeles.com

[howlercreative]

so the <strong>view all</strong> only works on the one menu item fro some reason...which means i definitely have to adjust the css file, but not sure how. I tried the code you provided but its still not working.