Hi Kieran,
Let me know if the following is of help, or if you found a working, better solution already, it would be great to hear about it.
In case you or anybody else have not figured it out yet, without any other intermediary like Tag Managers:
With checkout extensibility you can not use the scripts in themes as you used to (now that exclamation raises doubts 😉 but continue reading). I have it running following the official documentation for several clients with Google Tag Manager but I will translate it for using without GTM:
- you can subscribe to the events and then execute the scripts.
- You get there by hitting the "Settings" button on the bottom left of the screen and then select "Custom Events" from the menu on the left
- You then create a custom event/pixel
- For the the checkout_completion you probably want to then leverage the same event and the following value:
- the value or revenue of the conversion. That you find nested in the following object structure: event.data.checkout.totalPrice.amount
- For Bing Ads that would add the following script (first part is your standard UET tag, then follows by event subscription to execute a purchase tag) to your custom pixel (mind the placeholders <> as you define it in your Bing Ads environment):
(function(w,d,t,r,u)
{
var f,n,i;
w[u]=w[u]||[],f=function()
{
var o={ti:"<your_bing_ads_id>", enableAutoSpaTracking: true};
o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")
},
n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function()
{
var s=this.readyState;
s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)
},
i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)
})
(window,document,"script","//bat.bing.com/bat.js","uetq");
analytics.subscribe("checkout_completed", (event) => {
let checkout = event.data.checkout;
function uet_report_conversion() {
window.uetq = window.uetq || [];
window.uetq.push('event', '', {"event_label":"<optional label value>","event_category":"<category value>","revenue_value":checkout.totalPrice.amount,"currency":checkout.totalPrice.currencyCode});
}
});
