One thing that could boost your add to cart rates can be to add trust badges below the ATC button, and perhaps an image with the accepted payment methods logos.
Hope that helps!
With the economy currently down, people are spending less. You have to convince people to buy. Most people who goes to your website, have 50% set on their mind that they are going to buy but the question is why would he/she buy in your website and not the other? Answer that question next to your Add to cart button and that should increase your add to cart rates.
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