We are looking to change our current theme (venture) to something else. The goal is to redesign the store that speaks to our brand identity and makes the store stand.
The biggest concern is SEO ranking; there are some discussions around this, but we still don't know what the best approach is.
If anyone can help, we really appreciate that.
As long as you don't introduce more dead links (404) into the store, it should be alright to change the theme. If some pages are going to be affected, set up redirects to preserve SEO juices.
For the new theme: