Review my store design

[bengordonchase]

I finished this store for a client a month ago and I'm not in love with the design flow.  I can't tell if it's size of the font or the symmetry of the text w/ image blocks... I dunno.  I obviously got stuck with a lot of photographer from the client, but I'm open to any fix/thoughts.

**Note** if you do leave a comment, try to a constructive observation eg:  A fix or a suggestion to go with a critique.

https://perfectlypb.com/

Thanks!

[Laza_Binaery]

Hi @bengordonchase 

It is not bad in general, colors, font choice and images. But in general, I think it lacks a bit more content, more customer reassurance, reviews...

A few things I noticed, for example, on the homepage:

• You have two green buttons with black text and then one with white. For me, white text is more noticeable even if the black also has enough contrast.
• The second image is too big and too high, so there is a lot of space on the left side around the text. I'm not sure you need padding between the two sections. I think it would be more consistent if images touched on the corners.
• There is  "Subscribe to our emails" but there is no form, at least for me. Maybe country restriction.
• The footer is really empty, could be better used. No contact information, there is just email on the contact page, but on checkout, there is a link to Contact information, which is good, but there is trade name "My store" same as the link in the footer. 
• Also, on checkout, there is a link to the terms or service but there is just your email, gmail one and not client  with the rest of data.

The product page could use a few more sections; it looks very minimal. Even the description is short, and below the product images, there isa  Product details accordion, and it is in closed state. But there is enough room or right side below that short description. And with just that I think it is not enough to features to turn a visitor to a customer. And because there is just 3 products, there is a good chance to fully customize the product page template with 2-3 sections, maybe some icon grid, reviews, even discounts and bundles. But nothing is there.

There is more to the design than colors and fonts, which should be the base, but you should be focused on conversion rate optimization. So how to sell, how to lead the customer through the site. And think on this store that is lacking the most.

But solid work, and still a lot of room to improve.

Good luck

[SEOAnt-Jeffery]

Hi @bengordonchase

This is Jeffery from SEOAnt. The overall store design looks very pleasant after checking, but I do find out some situations you can optimize them in a better way.

1. The store favicon is missing. If this store is designed to get more traffic in search engines like Google, it is better to add a favicon from Shopify admin page by accessing Online Store-Themes-Customize and finding out the Favicon option from theme settings icon, Logo/Favicon option. There please select an image which can stand for store brand and save it properly. After indexing and updating by Google, visitors can recognize this store immediately.

2. It is happy to know you have added meta title and meta description contents completely, but it seems like meta title includes too little information for a store. Please consider adding some further keywords and enlarging the length of meta title into 50-70 characters, this will get more attractions and know more details when searching on Google.

3. Nearly all web pages on this store have quite long meta description contents and as you can know in my shared screenshot, they cannot display completely. Therefore, please shorten the length of page meta description within 100-200 characters, this will make visitors see all details properly and know what you sell.

4. There exists one image on this store lacking of alt text contents. Please kindly add it properly from Shopify admin page, or it will affect the index from Google end. I have attached the image URL for your reference.

https://perfectlypb.com/cdn/shop/files/IMG_2783.jpg?v=1750708349&width=1500