Shopify themes, liquid, logos, and UX
Back story...
Have existing Shopify store for over 7 years, typically did over 2% conversion. We moved over to a new theme back in March. Since then our conversion has tanked down to .12% and store speed has dropped to 14....
Any insights on what can be done?. Store designer says there is nothing wrong with the theme we picked and wants to charge me a couple hundred dollars to run analytics to find out what the issues are. Should I just go back to original theme?
If your old theme was performing better, I'd definitely switch back and monitor it. Audit the differences yourself. If you notice an uptick in your conversion again you'll know it's the theme. Speed can definitely be a factor in conversion so if your speeds dropped significantly then it can definitely play a role. There's so many factors to consider it's hard to say.
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