Store Feedback & Conversion Advice Please

[JeanetteQuillen]

Hi Everyone: Hoping for some feedback on my store and conversion advice feedback.

Most of my visits come in through blog pages, so if you also have some blog page advice I'd appreciate it.

My URL is Claribelskincare.com.

Thank you!

[K_Br4]

Hi Jeanette,

Congrats on the site - it leaves a pleasant feeling of softness and purity.

Here's my feedback:

- The big images on the blog posts are of excellent quality but look a bit strange and out of place the way they are. Their size might be the problem.

- The subheadings from the blogs are very beautiful but slightly hard to read.

- The recommended products which are below the blog articles -- perhaps you can add a title "Recommended product" to set context. The images are again a bit large, and the frames in the corners look slightly off below the articles.

Suggestion:

- Create Sets of products (bundles) - visitors might choose them for holiday gifts.

[mageplaza-cs]

Hi @JeanetteQuillen,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate:

1. Adding promotional banners 

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection), highlight discounts, and promotion programs  to catch the attention of customers. Here is a reference:

2. Enhance SEO to improve conversion rate

Optimizing your web pages can significantly increase organic traffic, bringing more potential customers to your store. SEO is a powerful strategy for driving traffic to your Shopify website.

For a small e-commerce store, aiming for at least 1,000 visitors per month can help establish a stable sales flow. Key elements to review include:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

Content:

• You have regularly updated the blog with valuable content on topics. 
• Use headings (H1, H2, H3) appropriately to structure content and include keywords.

3. Highlight promotional section on homepage

Featuring sections like "Best Sellers" and "On Sale", New arrivals on the homepage can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Make discount labels and add to cart buttons more noticeable. Here is a reference:

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!