Subscribe PopUp in Boundless Theme

[freshherbsalt]

Question please. I want to try and get more email subscribers and offer those that subscribe free postage on orders. I am thinking of maybe having a pop-up on Website entry offering this and change the code each month to stop people subscribing and then unsubscribing just for free postage, do you think this could work and how best to set it up? I already have a pop-up with subscribe for 10% off first order. Would it probably be better to just change that for free postage? How can I add this into my site so that it recognises my subscribers by getting free postage automatically or would it need to always be with a code?

Thanking you in advance for any advice. 😊 

[oscprofessional]

Hey @freshherbsalt 

Offering free postage in exchange for email subscriptions is a great strategy to increase your subscriber list. Here's how you can approach this:

1. Switching the Offer: Free Postage vs. 10% Off

• Free Postage: This could appeal more to customers who prioritize shipping costs, especially for smaller orders.
• 10% Off: This might be more attractive for customers making larger purchases, as the discount could exceed the cost of shipping.

Consideration: You could A/B test these offers to see which one converts better. Alternatively, you could offer free postage for a limited time or during special promotions.

2. Implementing the Pop-up

• Pop-up Customization: Modify your existing pop-up to reflect the new offer. Make sure to clearly state that the offer is for new subscribers only.
• Monthly Code Change: Changing the code each month is a smart way to limit misuse. However, this might require regular updates and communication to your subscribers.

3. Automatic Recognition vs. Code Use

Using a Code: This is the simplest method. After subscribing, users receive a unique code they can enter at checkout for free postage. Changing the code monthly will keep the offer fresh and limit abuse.

Automatic Recognition: For a more seamless experience, you can use Shopify's customer tagging system. Here’s how:

• Tag Subscribers: Automatically tag customers who subscribe to your newsletter (e.g., “FreeShippingSubscriber”).
• Automatic Discounts: Set up an automatic discount that applies free shipping when a customer with the appropriate tag checks out.

This approach balances encouraging new subscribers with preventing misuse.

[freshherbsalt · Accepted solution]

That is Really helpful! Thank you very much. Useful tips and I shall definitely implement it. Many many thanks.😊