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Twitter Universal Website Tag

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I'm having issues adding Twitters universal website tag into my site to track site visits (using the Venture theme). I've tried adding it into the theme.liquid, both before the closing </head> and where Twitter tells you to add it, "bottom of all pages on your website before the </body> HTML tag".

On my twitter analytics the website tag still says unverified. I've also tried implementing it through google tag manager but no luck.

Any help would be appreciated!

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