[Updated] All merchants now have the option to choose one-page or three-page checkout

[Mani_Fazeli]

Update: The option to choose between one-page and three-page checkout is now available to all merchants. To learn more, head over to our Help Center for the step by step guide.

Hey everyone,

Mani here. I lead the checkout team. My team and I are grateful for your feedback about the one-page checkout. We’re listening, and here’s our perspective:

The one-page checkout was one of the most requested features in Shopify’s history. It was rigorously tested for several months before launch. In early access, over 250K merchants of all sizes tried it for themselves and gave their feedback. Since launch, millions of merchants, including large brands like Fashion Nova and Ruggable, have made the switch and are seeing great results. It’s faster and more intuitive, with a 4-second improvement in completion time on average. We’ve investigated every issue and support ticket submitted pretty rigorously. We only found issues impacting small groups of buyers and merchants, and addressed them pretty quickly. One-page checkout is the new default Shopify checkout, and the one we’ll focus our efforts on to keep optimizing it. 

While the response has been very positive overall, we have heard from some merchants who want the option to choose. Going into your busiest season, you want to have control over your business, and you might not be ready to make this change to your checkout yet. We hear you, and we want to empower our merchants and set them up for success.   

We will be giving all merchants the option to choose between the one-page and three-page checkout in the next week. You will see the layout options to toggle and preview in your online store editor, in the Checkout section of your Theme settings. 

In the meantime, please thread any feedback below this post. We’re continuously improving checkout and welcome your input. If you’d like to share an issue or suspected bug, the more detail you give us (screenshots, customer complaints, browser errors, etc.), the more easily we can reproduce and solve it.

[SuzChalan]

Wow Mani - this is most welcome news.  Thank you.

[Lee-Strong-SEO]

Hi Mani,

Thanks for the update! It's genuinely impressive to see how Shopify is responding to merchant feedback. Personally, I'm a fan of the one-page checkout for its efficiency and simplicity. However, I've noticed quite a few comments in the forums where merchants express a preference for the traditional three-page style. It's great to see Shopify acknowledging these diverse preferences and offering options that cater to different needs. Kudos to the team for being so attentive to the community's feedback and for providing solutions that empower merchants to choose what works best for their stores.

Lee

[Nonleaf24]

Hey Mani, thanks for taking the time to explain this to everyone and for also giving us the option of choosing.

I've been using Shopify for the past 5 years and I would like to ask you a direct question. Why do we have to subscribe Shopify Plus ($2000) to have access to the checkout and be able to customize it entirely to fit our brands?

I honestly believe that subscribing to Shopify Plus doesn't make any sense for small/mid sized brands but since the checkout is a crucial part of the customer's journey for Commerce businesses, wouldn't it make sense to make that feature available in cheaper plans?

[kinderparties]

Thank you for offering the opportunity to give feedback and being open to changes.

In my case the one page checkout is quite confusing for customers. I offer :

- local pick up

- different sending options with different sending costs

So in the first step the customer has to choose local pick up or sending - but if he chooses sending, it does not show anything yet.

The customer has to write down his address details and after that he has to choose about sending stuff again. It does not feel natural, it does feel like double? Why again? why did it not show the information I wanted (sending costs) at the first time I had to think about sending? (Customer does not know, that it is technical reason because shopify does not know country yet).

Why not printing down adress first and then asking for local pick up and sending and sending costs in one step?

I guess the reason why is is like it is, is hat local pick up does not need a delivery adress.

But why not copy the adress to billing address when someone chooses local pick up?

If someone chose sending, give options directly and go on like it is with the rest.

And if someone chooses local pick up, take the adress and copy it from delivery adress to billing adress at the order.

Would be much more comfortable.

I am not native english speaking, so if I could not explain correctly, I would be happy to explain more in personal contact.

Thank you very much.

Vanessa

[Tejas_Mehta]

Hello Vanessa,

Thank you for feedback and the detailed write up. Your intuition about the delivery method selection followed by the specific shipping option selection potentially feeling redundant has merit.

We currently do this for the precise reasons you mentioned. We don’t want to force buyers to enter a delivery address if they intend to pick up an item. However, we do have improvements planned in this area to make it even more streamlined.

If you wish to discuss this further, I suggest taking the conversation to email. This will also help protect your privacy and security. 

To proceed with the discussion, kindly reply to this response with the statement "Yes, I'd like to discuss this further." I will follow up with you through the email address in your profile. Thank you!

[Magick]

We upgraded to Shopify Plus for one page checkout and then you guys introduced it to all. However, when we tested one-page checkout, our sales dropped dramatically which I emailed you and a bunch of other people at Shopify about. We then downgraded from Shopify Plus as there was no benefit. Once changing one-page checkout back to 3-page checkout, our sales went back to normal. Then we were forced to go to a one-page checkout and then our sales dropped dramatically again. By looking at all the comments on Twitter, this is not an anomaly and this should have been addressed quicker. I don't know what's wrong with the one page checkout, but it has a horrible conversion rate.

There is a current issue with Shopify removing the email when you enter a credit card that needs to be fixed. Happens on multiple browsers for us. If you want me to send you a screen recording I can. It's causing customers to get frustrated and leave the checkout.

[Tejas_Mehta]

Hi Dominic,

Thank you for your feedback and I am sorry to hear your experience with the one-page. As mentioned in @Mani_Fazeli 's post, we don’t see any systemic issues. Overall the response to the one-page checkout has been very positive. But we are investigating each and every issue that comes in. 

Could you please share the recording of the issue you are encountering with email being removed when entering the credit card? There is a recent regression introduced in the latest upgrade of Chrome that we are working on with Google to fix, but if you are encountering it across multiple browsers we would appreciate any recordings you might have.

If you prefer to share over email, let us know and I will reach out via email.

Best,

Tejas

[Magick]

Yes, I will email it to you shortly just in case it's different. 

[kinderparties]

Yes, I'd like to discuss this further

[soulchild37]

Thanks for the update. To clarify, will the multi page checkout still be available after the BFCM? Or is this just a temporary option during BFCM and will be automatically reverted to one page after BFCM has passed?

[giga667]

Thank you very much! Good news indeed! Wish you all the best 🙂

[EvaF1]

This is AWESOME news, thank you so much Mani!!

Really appreciate that you have taken the feedback on, and allowed us the option to choose what works best for our own stores. 

Faith in Shopify has been restored 🙂

[sss1128]

I still don't see the toggle option for the checkout setting.

Can you confirm when it will be released and show us a screenshot of the settings?
I am very eager to get back to the 3-page checkout ASAP.

Thanks!

[Magick]

Thank YOU. Our sales declined dramatically with one-page checkout. Please tell me this will be done this week before Black Friday? Can you share what day?

[emmalovell]

Hi Mani, any idea what day this will be rolled out? Eagerly awaiting to switch back

[SuzChalan]

We would like to know when the 3 page checkout will be available. Please.

[Cenntenial]

Yes, please give us the option to keep the 3 step checkout.

[Merchant22222]

I have just tested and personally verified three issues with the OPC on fashion novas website. 1) After entering shipping address, a big warning message pops-up saying shipping options have changed 2) The shipping options presented are international, even though the address is domestic 3) When entering credit card details, the email at the top disappears In addition trying to do this will not create an abandon checkout in the shopify admin, even after pressing 'pay now'

[SuzChalan]

Once again I am bewildered by the lack of response from Shopify.   Mani, you announced 6 days ago that "In the next week" we would be able to go back to 3 page checkout.  We were all relieved and we all said thank you.  

However, In that time, you have received half a dozen polite requests to inform as to which day we can expect this to be available.    We are getting crickets.  No response.

Wednesday has now come and gone.  We are ALL trying to plan around Black Friday.  I think we would already have this set in stone, planned out and be now getting ready to focus on our families and the holiday - but we can't.  Because we don't know when this is rolling out.  Those of us that have posted here on the message boards, and on reddit and on X and on discord, and on youtube and on every other forum are collectively holding our breath hoping WE can UNDO the past 4 to 10 weeks of no sales!

Why?  Isn't this something that was already in place just a little bit ago?  Are there programmers feverishly typing away to make this change?  Maybe it's harder than it seems, but without communication - we truly don't know.  To us, it's just flip a switch and let us get back to work.

I can tell you this much.  If I told a customer on Friday "I'll send your item out next week" and they emailed me on Monday and asked me when I was sending it out -- I would answer them.  I would not ignore them day after day after day.  Let alone if their very livelihood depended on my answer a week  before the most important sales days of the year!!

Tomorrow is Thursday.  When are you enabling the 3 page checkout option to your customers?

[louisfame]

Could u please confirm what day this will be available? It's 8 weeks without any profits now for us. 

[adamatronix]

Also looking for this option to switch back. I have nothing against the one page checkout, but I believe the ability to pass parameters, such as shipping address, to the checkout.webUrl is broken. So I think it is really problematic for a lot of headless site.

[samron]

I am waiting for the old checkout page. I have seen a 1% decline in my CVR, especially when nothing was changed. Hope @Mani_Fazeli and the team roll out this toggle feature soon so that, as a brand, we know our customer much and we should have the control. IMO people are more used to old checkout now, even amazon has same 3 page checkout plus not to forget we have better insights. Shopify should give us the option to choose between. Things are working different for different brands.

[Cashimir]

While I'm glad the decision to be able to revert this change was made, I'll be blunt about this - I don't appreciate a third party making "optimizations" to my business on my behalf, especially with no option to revert the change (even though changes to my store's funnel should not be made without my approval in the first place). You're playing with your customers' livelyhood. For me personally, my store's conversion rate has dropped from ~3.5% to ~1.9% from the exact day the OPC went live. 

With this in mind, I'm already looking into BigCommerce, Woocommerce and Magento as alternatives to Shopify. It will be costly in both time and money, but this will absolutely be the last time I give a third party free reign over my funnel. This "upgrade" is on track to bankrupt my business and frankly I don't trust Shopify to learn anything from this experience.

Also, why has it been radio silence for nearly a week now on this topic? It's the biggest sales season of the year, keep us updated and make this a priority please.

[SuzChalan]

Very well said Cashimir - I agree with you 1000%.

[samron]

Can't agree more. You cannot experiment all this during the best time of the year. Every business is different and we know our business better. You cannot generalise things for everyone. My conversion dropped from 3.9 to 2.4. Very hard to be profitable with higer cost of advertising. 

[samron]

Old 3 page checkout is live and is available for all the merchants. 

[Mani_Fazeli · Accepted solution]

The option to choose between one-page and three-page checkout is now available to all merchants. To learn more, head over to the step by step guide.

[samron]

Thank you Mani. Much need. I switched to old 3 page checkout and I must say, there's clear difference for me in just few minutes of switching. Thank you again

[Midwestparts]

yet we still do not have access to the one page checkout to even attempt to toggle between them.     We are a plus client and have been refused access to it.  Why? 

[mmarceny]

Hi Mani,

Thank you so much for doing this.  I changed back to the three-page checkout and I see improvement already overnight!

[Jking5576]

@Mani_Fazeli , Id really appreciate you checking in on our store, we switched over to the one page checkout on Dec 15th and sales/CVR dropped significantly, we have been at a 3-4.2% all of 2023 and spent mad money on CRO and tools to get the CRO to this. After switching to the one page the CRV dropped below a 1%, we reverted back to the 3 step checkout on Jan 17th, but I am not seeing anything moving in the right direction (slightly up today but we had an influencer go live usually the CTV hits a high 4% when this goes down, we are at a 1.3% currently. Just in case b/c this is what everyone asks: No traffic has not changed, no the site hasn't changed, no to any changes done other than the one page checkout. We are a plus partner, and use Shopify for all our SMB's for the last 10 years, I have never seen something this drastic occur with no idea what to do. 

Would really appreciate a deep dive and a phone call on this as its murdering the business, which in turn can't be helping you. 

[Cashimir]

I'm in pretty much the same situation. Sales tanked immediately after the OPC went live, didn't recover when 3PC reactivated. I have a bit of a theory regarding this, but haven't been able to confirm it - could you please share what payment methods your store accepts? Mine is registered in a region when shop pay isn't available and thus, I rely on Stripe & Paypal. 

I delved deep into any and all relevant performance statistics 5 weeks pre and 5 weeks post the initial OPC launch and noticed some concerning issues with payment processing rather than funnel conversion rates. There were periods (weeks) where declined payments shot up by a huge margin, weeks where my regular Paypal & Stripe payment volume shares swinged wildly (and then resumed back to where they started from) etc, which got me thinking they might have screwed up their payment processor integrations when launching the OPC. My theory is - Shop Pay wasn't influenced by these problems, but some if not all other processors were (or at least some of the bigger ones such as Stripe). Thus - we have a bunch of people saying it's been a huge success for them (shop pay users) and a bunch of other people saying it's been a nightmare (non-shop pay users).

[Jking5576]

This is an interesting Theory, and we did see some issues with payment processors loading with the OPC, but thought that was lag. Now that I am thinking about it, we saw that way to many times to think of Lag. How could one roll something out like this with out buttoning it up, it feels slightly criminal, especially if this comes out to be true and Shop Pay was the only one working correctly. Have you found any work arounds to this?  

We use all the processors we can, Paypal, Amazon Pay, Shop Pay, Amex, Visa, mastercard, you name it we have it on there (we also use country specific payment processors for international depending on what countries use). 

[WMan]

You may have had the same issue we had. We switched to 1 page checkout, then had to revert, as functions were enabled on our POS stores, and we had not known that this was pushed live a few weeks before we made the change. We reverted that same day, but our customer service department reported that customers were having issues paying for orders for a few days afterwards. Eventually shopify "resynced" our checkout and everything has been fine since. Maybe your customers are having the same problems, but just not telling you. 

[naveen1989]

Hi 

I am using empire theme on https://dreamzhub.in/ 

I set the one page checkout but its not working can any one help me how can i setup this .

Thanks in Advance

Regards,

Naveen

[mmarceny]

Hi Mani,

I have reported this to the Shopify help center, and am waiting to hear from the team.  When OPC was implemented, my checkout conversions dropped from 74% down to 30%.  After we changed back to TPC, my conversions never recovered; they are hovering at about 54% to 57%, 20% lower than before.

Essentially, when I look at my Cart and Checkout processes, I am seeing the expected conversions go from Pages to Cart, and then from Cart to Checkout.  Once I get to Checkout, we still haven't recovered the number of conversions to complete transactions that we had before the OPC.  This is what we saw:

The data shows that the rate at which checkouts were completed once they reached checkout was:

• January - October 2023: Ave 74%
• November 1-20, 2023: Ave 30% 
• November 21-30:  Excluded data because of Black Friday sale
• December 2023: Average 57% vs. Dec 2022 88%
• January 1-21: Average 54% vs. Jan 2023 74%

As you can see, the checkout rates didn't revert to what they were before the OPC was launched.  I've seen others on this forum make the same observation.  Is this something that your team is looking at?

Thank you so much for your attention,

Michelle

The Color Concierge team

[mmarceny]

Another question:  Did the team ever find a Root Cause for the issues some shops were seeing for a reduction of Checkout conversions when the OPC was implemented?  If so, I don't really need to know what the change was, but if there was a change, does it mean that we can change to the OPC checkout now without issues?

Thank you,

Michelle

[BriskDevelopers]

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