Using Shopify with Google Shopping Regional availability and pricing

jbar
New Member
10 0 0

Google Shopping added a new requirement in the US this year, Regional availability and pricing. Linking their documentation below, the gist of it is if products can't be shipped to every state or have unique prices in different places, product pages need link suffixes that will show an item as in stock or out of stock based on whether it can ship to the recipients home address. Same for local price.

We don't ship to every state, and Shopify's platform is not setup to allow modification to the URL structure of products, including based on inventory availability.

Is anyone else running into this issue? Is there an app or developer that you have found to get your store in compliance with these new rules until Shopify can add the feature?

https://support.google.com/merchants/answer/9698880?hl=en#zippy=

Replies 16 (16)
EmmanuelFlossie
Shopify Partner
1234 67 291

Well here is the issue.

Normally, prior to regional availability. You as a merchant are required to ship to all locations within your target country. This was the case since the beginning.

Now with the regional pricing and availability, and your feedback, I'm not sure if in your situation this is applicable.

Let me reach out to my CM's to confirm because, I want to know myself if its possible. I'll reply back when I know more.

Before I do this, could you share your Google Ads case ID please, so I can reference it for my CM's to know the full story.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.
jbar
New Member
10 0 0

Thank you! I appreciate your engagement, and seeing what else you can find out. I haven't even been able to elevate, or even get a callback to discuss. Each chat conversation I have ends with something along the lines of "we're not sure, going to take this offline to our engineering team, you'll get a follow up by email." Two days later I get an email that repeats the inaccurate availability note, without giving any additional context or new information.

 

We have been using google shopping for about 4 years now, and always had restrictions on where we can ship to. In the past I've worked with the shopping specialists to make sure our shipping settings accurately reflected what ships where - our shipping services have regions, and we use shipping labels to group which products are available within each. That was the setup we had been advised on using, and it worked fine until this new regional requirement.

EmmanuelFlossie
Shopify Partner
1234 67 291

The requirement to ship to every state in the US, has always been a requirement. It is just that it took 4 years for Google to detect you did something that was not allowed. I have received your PM and will contact my CM's to get to the bottom of this.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.
jbar
New Member
10 0 0

Yes, I keep hearing "the policy is you have to ship everywhere." And not much else.

The thing that is hard to get my head around is that we've been using google shopping for years, have always had the same shipping restrictions, and have had multiple conversations in the past discussing where we shipped - and getting advice on how to set up our account. No one ever so much as mentioned it before.

So like you are saying, now that they're rolling out this url requirement, they've decided to take a hard stance on this. Unfortunately, since Shopify doesn't have a way to meet this new requirement, it's going to result in all the Shopify small businesses that can't ship everywhere to be kicked off of google shopping (during the holiday season!)

And our shipping restrictions aren't by choice, it's a legal thing. The only "advice" we've gotten is to open up our shipping to all the other states, which we aren't allowed to do. I imagine there are plenty of other reasons why a business might not be able to ship to all 50 states. So unless they can afford custom website developers - they're all out of luck?

Last thing - and yeah, I've been thinking of this a lot. I don't understand why we would want an item to show up as out of stock, even if we could implement the region ID's. If someone from New York was looking for a gift for their friend in California (where we can ship to), we'd have to show them an out of stock page.

jbar
New Member
10 0 0

We checked with our theme developers to see if they had a solution for the URL query - nope.

They referred us to Store Tasker, after having the request live for a few days, just got this update...

As a marketplace finding a match depends on expert availability and skillset. Unfortunately at this time, we're unable to find a match for your request.


So it continues to seem like, unless Google pushes the timeline, or somehow changes how they work with folks on this policy. Our business, and anyone on Shopify will be kicked off of Google Shopping.

 

jbar
New Member
10 0 0

Good news today. After pushing on the Product team for an exemption, they finally were able to reactivate your account. They have informed that the exemption will stand until a Shopify solution is released and you will be notified about new integration opportunities via Help Center announcements once that happens. They are currently working on this.

Because you are using location targeting in your shopping campaigns, the team said this poses no issues to the user experience and your account will remain running as long as your location targeting remains targeting the zip codes/state(s) you ship to. There should be no further issues moving forward.

Although I understand you are tired of apologies, on behalf of my internal teams, we do sincerely apologize for the inconvenience and fully acknowledge the system limitation which caused this issue in the first place.

 

message from google shopping

pixelrush
New Member
1 0 0

Hi All,

 

We're having the same problems recently with a client of ours. They only sell to one area in Melbourne, Australia and they don't sell to the rest of Australia. The shopping campaign has been running for probably 2 years or more without issue but has just recently been flagged. At first, we were told to add multi regions into GMC which we did but upon submission, we came back disapproved again. Speaking to one of the Google team they highlighted they we also need to adjust the code on the website to deal with it but then upon research, we've not been able to find a solution to implement it successfully. 

 

Jbar did you have someone at Google you could direct me to that helped give you the exclusion as Shopify cannot implement the functionality at this time? I have someone that I'm speaking to so far who has been excellent but I'm not sure if she has the authority to make such a decision.

 

Thanks in advance.