Shopify themes, liquid, logos, and UX
Hello Shopify Community,
I am currently running an online store using Shopify and I am looking for advice on optimizing the site's performance to enhance the customer experience. I have already implemented some basic SEO practices and made sure that the website is mobile-friendly. However, I'm still experiencing issues with page load speed, and I'm unsure how to improve it further.
Additionally, I am interested in integrating some new features, such as a customer loyalty program and more advanced product filtering options. I would appreciate any recommendations on apps or plugins that could help with these enhancements.
Regards : Nootkas
Hello @Johnwick ,
Improving your Shopify store's performance and adding new features can significantly enhance the customer experience. Here are some tips and recommendations to help you optimize page load speed and integrate new features like a customer loyalty program and advanced product filtering.
Optimizing Page Load Speed:
Image Optimization:
- Compress Images: Use apps like TinyIMG or Image Optimizer to compress images without losing quality.
- Use WebP Format: Convert your images to WebP format, which is more efficient than JPEG or PNG. Apps like WebP Express can help with this.
Theme Optimization:
- Remove Unnecessary Apps: Uninstall apps you are no longer using, as they may add unnecessary scripts to your site.
- Minify CSS and Javascript: Use tools or apps like MinifyMe to minify CSS and JavaScript files, reducing file sizes and improving load times.
- Lazy Loading: Implement lazy loading for images and videos to load content only when it's visible to the user. LazySizes is a popular app for this purpose.
Speed Testing and Monitoring:
- Use tools like Google PageSpeed Insights or GTmetrix to analyze your site's performance and identify areas for improvement.
- Shopify's built-in Store Speed report can also provide insights into how changes impact your store's speed.
Leverage Browser Caching:
- Ensure that your server settings are configured to leverage browser caching, which can help reduce load times for returning visitors.
Content Delivery Network (CDN):
- Shopify automatically uses a global CDN to deliver content faster. Ensure your theme and apps are compatible with Shopify's CDN for optimal performance.
Integrating New Features:
Customer Loyalty Program:
- Smile.io: A popular choice for creating a loyalty program, allowing you to reward customers with points, referrals, and VIP tiers.
- LoyaltyLion: Offers customizable loyalty programs with various rewards and analytics to track performance.
Advanced Product Filtering:
- Boost Product Filter & Search: Enhances your store's search functionality and product filtering options, making it easier for customers to find what they're looking for.
- Product Filter & Search by Globo: Offers powerful filtering and search capabilities, allowing customers to filter products by various attributes like size, color, price, and more.
Additional Recommendations:
- Wishlist Plus: Allows customers to save products for later, enhancing the shopping experience.
- Product Reviews & UGC by Yotpo: Collects and displays customer reviews, photos, and Q&A to build trust and social proof.
Implementation Steps:
- Test Changes: Before implementing any new apps or changes, test them on a duplicate version of your store to ensure they don't negatively impact your site's performance.
- Monitor Performance: After implementing changes, continuously monitor your site's performance using the tools mentioned above. Make adjustments as needed to maintain optimal speed.
- Engage with Customers: Use customer feedback to refine your loyalty program and product filtering options, ensuring they meet your customers' needs.
By focusing on these areas, you can significantly enhance your Shopify store's performance and provide a more engaging shopping experience for your customers. If you have any specific questions about implementing these recommendations, feel free to ask!
If you need further assistance, feel free to reach out!
I hope this helps! If it does, please like it and mark it as a solution!
Regards,
Sweans
Hope this will help
1. Compress Images
2. Enable Lazy Loading
3. Minimize HTTP Requests
4. Check for App Conflicts
5. Implement Caching
6. Minify css and javascript
7. Use less app
Hi,
It is a difficult problem to improve website speed. You don’t need to worry too much. Most websites will not have a high speed score in PageSpeed Insights test. This is because the website needs to meet more and more marketing functions, and more and more apps will be used. The more new products are launched, the more pictures and other content there are, and the website speed will decrease. This is inevitable.
And even if developers optimize the overall speed of Shopify website, it is a very time-consuming and difficult task.
If someone simply helps you to improve the speed of your website, it is likely to violate Google rules and cheat to improve your website, which may cause Google Merchant Center to remove your products.
Strategies to improve website speed:
SEOAnt ‑ AI SEO Optimizer is implemented as follows:
Image Optimization+Site speed up+AMP+Instant Page
You can refer to the function screenshots:
Regarding customer loyalty app, I recommend LL: Loyalty Referrals Rewards.
Its subscription price is half of other apps, but it does not mean that it is worse than other apps.
If you want to try SEOAnt ‑ AI SEO Optimizer, please click this link to install it. Enter "SEOAnt-AI SEO40%OFF" coed on the price page, All plans 40% OFF.
If you want to try LL: Loyalty Referrals Rewards, please click this link to install it. There is a maximum discount of 50%.
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