Why Is Shopify Adding My Store Name Automatically At The End?

[arifulislamai]

I've recently opened a store selling Clothes, and am trying to improve on our SEO strategy. I've been going through the Page Titles of all our products and making sure they all follow this format:

Product Name | Category | Brand Name

Now when I open the website and go to one of the product pages and hover over the tab in the browser, the little popup describing the Page Title reads:

Product Name | Category | Brand Name - Store Name

Does anyone know why it's adding the extra "-" with the store name? I don't think this extra text will be displayed on a google search for a specific page, but I can't test it yet because Google seems to take a while to update the changes I've made.

When I go theme.liquid I see this code in title:

[diego_ezfy]

@arifulislamai 

This is the default behavior for most Shopify themes. If you'd like to remove it you can follow this guide.

Kind regards,
Diego

[arifulislamai]

So helpful. Finally, I did it. Thank you.