Why is Shopify pushing the Dawn theme so hard?

[adnanshahriar]

Every single conversation with the support ends up with them recommending the Dawn theme.

What's going on?

[JonWright · Accepted solution]

Because it's the only free theme so far that has been built using their new Online Store 2.0 (OS 2.0) 'theme engine'. All themes will move to this/be rebuilt for it at some point.

Because it uses OS 2.0 then it should load quicker and it has more layout control than their other themes (you now have the ability to add sections on most pages, not just the homepage as per the old themes).

As with any theme, try it and if it doesn't meet your requirements then change it for one that does (which might mean a paid theme)