Why is the url in the search bar changing?

[yilmazmert]

Hello, I am using Stiletto theme. When I search for a product in the search bar and click it, a different link appears instead of the product's own link. How can I fix?

Normal ; /products/anlik-kirisiklik-gorunumu-giderici-krem

Search Result Link ; /products/anlik-kirisiklik-gorunumu-giderici-krem?_pos=1&_psq=anl&_ss=e&_v=1.0

[Shay]

Hi @yilmazmert 

Great question! The extra piece of your URL is created because this product was searched for through the search bar. The information that comes after the ? is information about where in the product search this item was located. Depending on your store plan you may have access to behavior analytics related to the search on your store. 

This can be very valuable information on tracking customer behavior and results when they are trying to find products on your store. To the best of my knowledge, it can't be removed.

Are you concerned about SEO or page rankings? If yes, the search result addendum to the URL is very low impact to that and something that is applied across most online stores. When it comes to improving SEO, the best thing to focus on is your digital footprint and customer trust. Search engines focus more now on whether or not a store has a proven history of being reliable vs a good keyword index. 

[yilmazmert]

Thank you for your interest. The same happens when clicking on any product after filtering the products. Is there an advantage to this situation?

[Shay · Accepted solution]

The addition to the URL when the page is found through search, filtering, etc, all contributes to rich analytics on your store and a better understanding of customer behavior. 

Example, you can use that information to find out if customers are always searching for a specific variant or product brand. Once you know that you can look at featuring that product or variant or using it as an add on order prompt to upsell the product to the customer. 

Our blog on analytics might be helpful for you to review as well: The Beginners Guide to Using Shopify Reports and Analytics (2022) - Shopify Canada. 

[yilmazmert]

Thank you so much!