0 Sales High traffic high CTR

[lumishop]

 

 Hey guys i would get around 800 views a day some people would add to cart go to check out but i’ve never seen a failed attempt yet.. or at least i don’t know how to check it. i’ve change my store layout multiple times tried different strategies and unfortunately nothing.

im based in canada but i’m advertising in india and colombia due to low saturation on my products over there. I appreciate any help thanks! 

this is my site: https://lumisphere.online

[WizzCommerce_Co · Accepted solution]

Hi @lumishop , thank you for posting here!

I wanted to share some general feedback for your store and tips on traffic and conversion with you here that you might find useful:

1. Redesign the Homepage

I noticed that your homepage needs a hero image to provide an overview of what your store offers and the value it brings to customers. The hero page is a vital part of an e-commerce store; when visitors see it, they will decide whether to continue browsing or leave your store. Additionally, you should add a CTA button on the hero page like "Shop now" or "Grab the deal today" to encourage them to click and start shopping at your store. For example, for a hero page:

2. Adding About Us section on the Homepage

We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand.

I can see that you have not had an About Us page yet but adding a separate section on your homepage would help visitors easy to read without having to navigate to another page. It would improve the user experience in general.

For example:

3. Adding a Review part on the homepage

To increase customer trust in your shop, you should add a customer review section at the end of your homepage.

4. Add key USPs section with key icons

Your current homepage lacks key information about products. It may increase the bouncing rate as users don't find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products' unique selling points, giving a reason to purchase from you instead of the competition.

5. Social Proof and Urgency:

Implement social proof elements such as showing how many people are currently viewing a product or recently purchased it.

Use low stock alerts or countdown timers to create a sense of urgency.

=> I highly recommend that you install SnapNoti FOMO Visitor Counter for free for all above features.

I trust these recommendations will assist in enhancing your website's conversion rate.

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[lumishop]

Hey i’m so sorry for the late reply, so i tried fixing everything to the way you said i should do you mind having a look and giving me feed back 🙂 thank you!

[BON_Loyalty]

Hi @lumishop,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

As a product executive, I have a few suggestions that could help improve your store's conversion rate:

1. Ensure your limited-time offer is active:
The first thing I noticed when visiting your site was a pop-up for a limited-time offer. However, the timer has already expired, and the image in the pop-up doesn’t seem relevant to your products. This can create a sense of distrust for visitors. Make sure your offer is always active and aligned with your products to build credibility.

2. Make the announcement bar sticky at the top:
Your announcement bar contains important information, but if visitors scroll past the hero banner too quickly, they might miss it. I recommend making it sticky so it remains visible as visitors browse. This will ensure your promotions get the attention they deserve.

3. Enhance the visibility and usability of the navigation bar:
Currently, the hidden side navigation makes it difficult for users to explore your site. Consider placing the navigation bar directly below the logo or at the top of the page for easier access. Take this for reference:

Also, renaming "Shop Now" to something more direct like "Products" would make navigation clearer. "Shop Now" works better as a call-to-action button, not as a category label.

4. Add more lifestyle product images:
Invest in high-quality, compelling images that show your products in real-life scenarios. For instance, showcase how your Lumicube can be used as a lamp in a bedroom or as a decorative piece in an office. This helps customers visualize how the product fits into their lives.

5. Use product reviews to improve your product descriptions:
I noticed a review where someone mentioned it took them a while to figure out how to use the Lumicube. This suggests the product might be a bit tricky to use at first. Based on this feedback, consider adding a "How to Use" section in your product description to reassure customers that it’s easy to operate.

6. Showcase the variety of products you sell:
Your homepage focuses heavily on the Lumicube, which might give the impression that it’s the only product you offer. Consider featuring a wider range of products on your homepage and making the navigation more user-friendly so visitors know you offer more than just one item.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😊

Best,

Tracy from the BON Loyalty team