10 millions views organic and 300 visits

[Arthur11]

Hi everyone,

I’m hoping for some guidance. My store domain bought on GoDaddy and fully connected to Shopify looks fine when I load it myself, yet I’m losing the vast majority of visitors. Organically I’ve hit 10 million Instagram Reel views but see barely 300 clicks in Shopify analytics. On paid traffic it’s worse: Facebook/Instagram ads deliver plenty of Link Clicks, but roughly 80 percent never convert to Landing-Page Views, so I’m paying for traffic that never reaches the storefront. Page-speed shouldn’t be the culprit: images are compressed, unused apps removed, and PageSpeed Insights reports a 1.8s. Another red flag is that Minea.com where I monitor competitors finds every other Shopify shop I search, yet returns zero results for mine with or without the “www” prefix.

Has anyone seen that extreme Link Click vs LPV gap, or have tips on tools and tests to pinpoint the fault? Thanks in advance! Happy to share whatever solution I end up finding so it can help others too.

[Kudosi-Carlos]

Hello @Arthur11, 

That gap between “Link Clicks” and “Landing Page Views” usually means people are clicking your ad URL, but the page either isn’t loading for them or your tracking pixel isn’t firing. Here’s how I’d narrow it down:

1) Check for DNS / “www” vs apex issues
If your ad URL points to www.yoursite.com but your DNS only serves the store at the root (yoursite.com), the browser will fail to resolve the click. Go to Online Store → Domains, make sure both @ (apex) and www are pointed to Shopify (A record + CNAME), and that Redirect all traffic to this domain is enabled. Then test both URLs in a fresh browser or on mobile data.

2) Verify there’s no password or geofencing active
Even if you can load the site (because you’re logged in or on a whitelisted IP), new visitors may be hitting a password page or a location-based redirect. Disable any storefront password, VPN blocks, or geo-IP apps and test again in an incognito window.

3) Use Facebook’s Test Events tool
In your Meta Events Manager, click Test Events, then click your ad link and watch whether the PageView event fires. If you see the click but no PageView, your FB Pixel setup might be broken on certain pages or blocked by ad-blockers.

4) Run a simple HTTP check
From a command line (or a friendly dev), run:

curl -I https://www.yoursite.com

and 

curl -I https://yoursite.com

Both should return HTTP/2 200. Anything else (301/404/500) means some users are not reaching your homepage.

5) Heat-map or Real-Time Analytics
Install a free tool like GA4 or use Shopify’s own Real-Time reports. Look at the actual session numbers for ad-driven traffic vs your analytics. If sessions are down multi-fold compared to clicks, it confirms most browsers never finish loading.