A/B Testing on Shopify

[Alexis-Kefi]

Hey Community, 👋

How do you approach A/B testing on your Shopify store? What tweaks or tools have really boosted your conversions?

[Promer-Alena]

A/B testing on Shopify can be done using Google Optimize, Shopify Scripts, or third-party apps like Neat A/B Testing or Convert. The key is to test one change at a time, whether it's product images, pricing, CTA buttons, or page layouts.

Some high-impact tests include:

• Pricing Strategies – Test psychological pricing (e.g., $49 vs. $50)
• Product Descriptions – Try long-form storytelling vs. short bullet points
• Checkout Flow – Experiment with express checkout options
• Landing Pages – Use different headlines or hero images

For best results, run tests for at least 2 weeks and analyze conversions in Google Analytics or Shopify Analytics

[masoomi-saxena]

Hey there! 

A/B testing is super easy on Shopify. I recommend using some apps for this like Visually.

Visually has good ratings and can help you with an intuitive UI. You can also try out Google Optimize or even Optimizely. They are super popular.

Apart from that, I recommend having a good strategy in place. 
This may include - 

1. Analysing what channels are your visitors coming from - Instagram ads, iOS users, Android users, Chrome users, paid users, etc. 
2. Keeping tabs on your old A/B testings. Going back can help you analyze what worked or did not work back then and how it can help you today. 
3. Applying various A'B testing methodologies - interviewing niche customers, tracking analytics, technical aspects, etc. 

There are more methods to conduct it. I recommend reading this article on A/B testing by Shopify, which I found very helpful. Must read - https://www.shopify.com/blog/the-complete-guide-to-ab-testing

Hope this helps ya!