Have you created product showcase videos on your own or had success with video ads? I am new to Shopify and learning from you all. Would be awesome if you can drop a link to your product video here.
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There's actually a new app that automatically creates videos for your product pages by pulling existing images. I've used and I'm pretty happy. And it's free which is always a nice a perk 🙂 It's been successful so far. Here's the link https://apps.shopify.com/promo-com-promo-video-maker
I hope it helps!
Yes, Video Marketing is on the boom, and it gives astonishing conversion rates. All you need to do is create a professional ad, which not a big deal now. You need to play around a little to what works for you store. By playing around I mean do A/B testing to see what's best for your store.
There are certain benefits that video can offer than still images and text alone just can’t match. Video is engaging, and it gives users a better understanding of how the product works or looks in real life. A still image of a purse, for example, only gives you so much information, but seeing it on video can show you how much the bag can hold, all the different pockets and how it looks on a real person. This can help customers feel more confident making a purchase.
Video can show you so much more. For products with multiple uses. Moreover you also don't need to worry about creating video ads, I would recommend you to use Octovid, as they have a free plan so you can do A/B testing and create video ads that sells.
My friend Vanhishikha found some really good examples of videos ads for holiday sales. Here are some examples: .
She went through more than 20 top Shopify brands and observed how they run their video ads on Facebook. She has shared her lessons in an actionable manner here. I would love some feedback on the guide as we wanted to make it as useful as possible without doing any sales pitch.
Give yourself an education about what video ads do well on Facebook Ads. Then you can look at the Ads library on any company to see what ads they run and estimate how well they have their stuff together from which you can then model. Thrive Market are one I'll suggest to you.
Hey TejR, there's a new app that automatically creates product videos and delivers them to your mailbox on a regular basis. It's free to install and will send you the first video right away. Here you go: https://apps.shopify.com/product-hero-animations
Let me know if you have any questions about it.
Hey, I haven't created any video ads yet. But I recently came across the Headphone Zone product page and found an interesting feature there.
They have simply uploaded all their positive product reviews posted by customers across channels like Instagram and YouTube on their product page. I found this interesting because as someone who’s visiting the store for the first time, the videos make it easier for me to understand the value the products offer.
I also binge-watch all their product reviews because it helped me clear all my doubts about their headphones. So instead of spending on tools and equipment to create product videos, I think utilizing the videos created by your customers would make a greater impact. The same holds for the videos you use in your ads as well!
Since the videos come from your customers, they speak more of authentic experiences than a feature list of your products.
If you are looking for a cost effective and quick way to get product videos and video ads you canuse for campaigns, you should check us out. We are an all-in-one social video marketing platform. Automatically creating, planning and posting your social videos in one click! We integrate with your store and create videos and stylized images of your entire product catalog with a click of a button. We also offer a 7 day free trial to come test us out.