Add Custom Labels to product for Facebook Feed

[AlexF_]

Hi,

On the Facebook Catalog Manager, we can sort products by custom labels ("Custom Label 1", "Custom Label 2"...up to 5). Is there any way we can set up these labels through Shopify on the products ? Heard there could be a possibility via the metafields, but it's nowhere in the docs, and I couldn't get a confirmation anywhere.

Did someone manage to implement this ?

Cheers,

Alexandre

[Ouuzi]

I would love to know this. I want to bring my SKU into Facebook ads. 

[JiawenChristine]

Hi, @Shopify 

I would also like to know this.

For Google you have multiple ways of adding custom labels as the columns are predefined: 

e.g. Google Shopping / Custom Label 0

What is the equivalent for Facebook. It didn't work when trying: Facebook / Custom Label 0 or Custom Label 0

Thanks!

[Mitch17]

@Shopify@Ouuzi @AlexF_ @JiawenChristine  Has anyone been able to figure it out

[JiawenChristine]

Nope

[JiawenChristine]

No 

[Ouuzi]

Hey I found something that might work. Check Google feed app, you can import Shopify products edit them in the app and import that feed into a Facebook catalog. 

[mikejohnp]

Unfortunately that does not bring in the custom label values into Facebook. Facebook have verified that these fields are not being sent to Facebook.

[Ouuzi]

Sorry I was typing quickly and did not name the app. Please check this app "Feed for google shopping". And then sync an additional feed for your Facebook catalog. This will do for sure.

[mikejohnp]

I've been back and forth with Facebook for over 6 months trying to get someone there to help. They continually say its a Shopify issue and Shopify say its a Facebook issue. Facebook have settled with the advice to hire a developer to feed the custom label values through to facebook - which is completely unhelpful given we are using the Facebook for Shopify integration app. Sorry I'm no help here but would like a solution too - seems like a fairly basic feature that should be standard.

[Mitch17]

So I had to hack together a solution but IT WORKS, and all automatically updates!

We use an app called Matrixify to do a product export with all necessary Facebook critical fields as well as the Google fields (from the google app) which have "Custom Label" options. Although we're having some issues populating these. These Google fields fall under the Metafields columns in Matrixify which you can filter by adding Namespace: mm-google-shopping filter to the Meta columns. We use these to manage custom labels on Facebook.

From here we feed it into a Google sheet 

Now it gets a little complicated, we use a Google App Script that runs some code to transform the Matrixify sheet into a Facebook-friendly Google sheet that we use as our data source in our catalog. (You could probably get an excel expert to transform everything without using any code)

And that's it really, Matrixify -> Google Sheet 1 -> Transform -> Google Sheet 2 -> FB

Small caveat here if you have Shopify as a partner platform feed in your catalog you will have to create a new catalog and use your custom feed as the main data source. You will NOT be able to switch out a partner platform data source for a custom one.

Good luck everybody. If you need any help feel free to reply here, I'll do my best to reply.

[Pandur]

Hello! have you found a better solution by chance? If not I'll try with matrixify as you mentioned