All things Shopify and commerce
I am trying to track sales generated from google merchant and facebook ads through my marketing channel in shopify. Is there a way to add those two sources as a referal in the marketing tab?
If not, how can I track sales generated through google merchant?
you can track sales from Google Merchant by using UTM parameters in your Google Ads campaigns and linking them to Google Analytics. For Facebook, you can use Facebook’s Pixel integration with Shopify to track conversions
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