Adding to cart but not checking out

[George-nelli11]

Hi guys,

Need help on this. I’m seeing some cart activity but barely any sales. Can it be bots or people actually not buying? It's already been like this for days now. Is there a way we can check?

[Moeed]

Hey @George-nelli11 

Can you share your store URL and password if enabled so that I can have a detailed look on it?

Best Regards,

Moeed

[pawankumar]

Hi @George-nelli11 

You can check abandoned cart/checkout at Shopify backend and see the customer behaviour there, even you can use some market strategy like sending an email to such customers with some discount to attract them, also you can use some heatmap tools that will give you a video recording of customer sessions that you can utilise to check their intent and behaviour

Thanks!

[Small_Task_Help]

Hi,

Hope this will help

- Install Bot Protection App (if required)
- Understand Why Real People Might Leave

Following will fix if real people are leaving your site

- Add trust badges near your checkout
- Offer free shipping
- Add a countdown timer for urgency
- Simplify checkout process
- Use a cart recovery email

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I believe our expertise could add value to your business. Here are some suggestions for the problem you’re facing: 

1. Check Customer Behavior in Shopify Admin

You can start by checking your Shopify backend which you can check how visitors interact with your store, including which pages they view, what they add to their carts, and where they drop off in the process. This allows you to spot if the activity is coming from real users or if it looks suspicious like bot traffic. 

1. Try Microsoft Clarity for Deeper Insights

For more detailed tracking, you can consider adding Microsoft Clarity to your store. It’s a free tool that gives you heatmaps and session recordings, so you can literally watch how visitors move through your site-where they click, scroll, hesitate, or rage-click. This allows you to spot if users are getting stuck, frustrated, or if there’s a technical issue causing drop-offs. 

1. Retargeting: Bring Back Interested Shoppers

If you’re seeing genuine visitors adding to cart but not checking out, retargeting is a proven way to nudge them back. Retargeting campaigns will show ads to people who’ve visited your site or added items to their cart but didn’t complete the purchase. These ads keep your brand and products top-of-mind-sometimes all a shopper needs is a reminder to come back and complete their purchase. Here’s a blog I have written previously, feel free to explore more details about Why Retargeting Is the Key to Recovering Abandoned Carts. 

To streamline the work of launching retargeting campaigns, check out our Ako Marketing app. It lets you set up retargeting ads for Facebook, Instagram, and Google right from your Shopify admin, creating a higher chance to recover abandoned carts and convert more visitors into buyers.

[lancemiller]

Mate this is painful when it happens but usually it's real people just getting distracted or having second thoughts. one thing that saved my conversion rate was adding sms follow ups for abandoned carts because you can actually track engagement better than with emails. been using txtcart for this and their ai actually texts back and forth with customers which feels way more human than automated stuff. 

you can also segment your audience to see patterns like are people from certain locations dropping off more or is it specific products. definitely worth checking your analytics to see where people are bouncing in the funnel too.