Another Merchant Center MPN Question

APG_Steven
Visitor
2 0 0

Sorry if this has been asked before, I did use the search function.

 

On a backend product page, if you enter a value in the SKU (Stock Keeping Unit) field, should this sync to the MPN data field in Google Merchant Center using the Google & YouTube App? Or am I chasing something that doesn't exist and wasting my time?

 

Thanks for the help.

 

Steven

Replies 4 (4)

EmmanuelFlossie
Shopify Partner
3069 226 734

If the SKU value you entered, is in fact the MPN, yes you can sync it. However Do not use your own SKU value as the MPN.

 

SKU and MPN are two different values.

 

SKU = stock keeping unit (assigned by a seller)

MPN = Manufacturer Part Number (only assigned by the manufacturer, not seller)

 

Also here are the rules:

 

1) If a manufacturer has assigned a barcode then you are required to add this info in the GTIN field. Alongside the brand value with identifier exists to yes.

2) If the manufacturer has not assigned a barcode, then remove the values brand, mpn and gtin and set identifier exists to no.

Here is a guide how to apply the rules using feed rules: https://support.google.com/google-ads/community-video/216954171

More info:
https://support.google.com/merchants/answer/6324351
https://support.google.com/merchants/answer/6324461
https://support.google.com/merchants/answer/6324482
https://support.google.com/merchants/answer/6324478

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
APG_Steven
Visitor
2 0 0

Thank you.

ACUK
New Member
5 0 0

Hi emannauel.

 

I have thousands of products and variants. Do you know if there is a way to auto copy the Sku in to the mpn attribute in shopify? I need to do this as the mpn in my Stamped io review feed is actually my sku. Any help would be much appreciated.

I did look at a merchant center feed rule that was mpn set to id which works but the ID is not sku and the sku doesn't appear in the options.

 

Any help would be greatly appreciated 

EmmanuelFlossie
Shopify Partner
3069 226 734

To add the SKU value to the MPN attribute, I recommend you use: https://apps.shopify.com/multiple-google-shopping-feeds

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.