All things Shopify and commerce
What impact, if any, do discounts and gift cards have on the Average Order Value as reported in our Analytics, within our Shopify store? If we give out a large volume of 100% off discounts, will it drag our AOV down (including the dashboard figure)? Same question again for if we give out a large number of Gift Cards..?
Don't offer this deal year-round as it can lose its effectiveness over time. 15$ Gift Card from Amazon. First Time Offers.
It's not a public deal so we're not worried about it's effectiveness from a marketing perspective - just need to know the affect on internal reporting/analytics.
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