What impact, if any, do discounts and gift cards have on the Average Order Value as reported in our Analytics, within our Shopify store? If we give out a large volume of 100% off discounts, will it drag our AOV down (including the dashboard figure)? Same question again for if we give out a large number of Gift Cards..?
Don't offer this deal year-round as it can lose its effectiveness over time. 15$ Gift Card from Amazon. First Time Offers.
It's not a public deal so we're not worried about it's effectiveness from a marketing perspective - just need to know the affect on internal reporting/analytics.
Connect your PayPal account to allow your customers to checkout using the PayPal gateway a...By Ollie Jul 28, 2022