Best way to create multiple checkouts

[ncw88uk]

Hi,

I have my main ecommerce store and also sell headless solutions to clients, that are currently feeding into my main checkout. However, I'd like to provide each client with its own unique branded checkout solution that I can track. Is there a way to do this without setting up separate instances?

I've read that Shopify Plus may enable me to do this but wanted to check first.

Thanks in advance

[goldi07 · Accepted solution]

Hello @ncw88uk 

Yes, Shopify Plus is currently the only official way to create multiple customized checkout experiences within a single Shopify store. Here's what you need to know:

Key Capabilities on Shopify Plus:
1. Checkout Extensibility (Shopify Functions + Checkout UI Extensions):

. Allows custom branding, logic, and layout changes per customer segment, product type, or sales channel.

. You can create branded experiences for each client using checkout branding APIs.

2. B2B on Shopify:

. Lets you offer client-specific catalogs, pricing, payment terms, and checkout experiences — all within one Shopify Plus store.

. Each client can be assigned a unique company profile, enabling tailored checkouts.

3. Multipass Login (if integrating external platforms):

. Seamless SSO to Shopify checkout from external headless apps.

4. Custom Domains/Subdomains (e.g., checkout.client1.com):

. You can create subdomain-based storefronts with unique branding while feeding into the same backend.

Alternatives Without Shopify Plus (More Workarounds):
If you’re not on Plus and want to avoid multiple store instances:

1. Headless Commerce Setup (Your own frontends + Shopify backend):

. You control the entire checkout UI and can pass final orders to Shopify via the Storefront API or Checkout API.

. Downsides: harder to track via Shopify analytics, more dev overhead, and no access to checkout.liquid.

2. Custom Apps/Proxy Pages (limited):

. Build a middleware layer where clients see branded UIs, and orders route through to Shopify behind the scenes.

. Less flexible than true branded checkout.

3. Scripts (only on Plus):

. Scripts can customize pricing/discount logic at checkout but don’t help with branded UI.

Recommendation:
If your goal is:

. One backend

. Branded checkouts per client

. Native Shopify reporting/tracking

. Minimal dev friction

Then Shopify Plus is absolutely the best and cleanest route.

Thank you 😊