What are your main areas of concern with the upcoming BFCM weekend & holiday season? Is there a particular area of your store or funnel you're more focused on—ex: design, conversions, abandoned carts, email marketing, etc?
I'm asking because as part of The App Collective, we've contributed to the (free) 2022 eCommerce Handbook for Brands (along with 28 other Shopify Apps!). Basically, it's bite-sized strategies and tips for your entire DTC funnel including acquisition and retention, what to do & most importantly, what NOT to do for BFCM and into 2022.
No matter how large your business is, what you’re selling, there’s always more to do to make sure you’re growing in the right direction. Our goal with this ebook is to help guide you and ensure you’ve covered all of your bases and discovered every opportunity for this holiday season and into next year.
I'd love to hear what your concerns are, what you're focusing on, and any other feedback so that we incorporate that in the future!