BRAND missing in Google shopping

61 0 3

Hi all,

Am using the shopify Google shopping app to feed my products to the merchant centre and have hit a few problems.  

No 1 on the list is that the brand field is empty on 75% of my products in merchant centre even though the vendor field is correctly filled in for all on shopify. 

I have warnings for all my products re variant colour, but I have seperate listings for the rare occasion I have products of different colour  so I don't need a colour variant in shopify.

And finally, am getting a few GTIN errors thrown up, but EANs all present and correct as per labels ( checked and double checked ).

Any ideas?  Brand one is especially confusing, and important I'm imagining. 

Thank you :) 

Replies 7 (7)
43 0 4

Hi  - having exactly the same issue with Brand. Just spoke with Google's  Adwords Team and they said to take it up with Shopify. I emailed them with screenshots on this earlier this evening.

It is confusing

  • It has been happening for some time - only 10% of my products have brand. As seen in Google Shopify campaign/ product.
  • Brand is only happening for some brands and even more confusingly only a few of the products within the brands 

I suspect it is happening to a lot of other shopify users of this app - but unbless they look at the products description in their adwords account they probably would not realise that it is ocurring.

I suspect it is important as I am getting a very high bounce rate and low conversion on this campaign compared to my other adwords campaigns - which is counterintuitve.

I'll let you know if I hear anything



New Member
2 0 0

hey we are also experiencing this issue.  Brand field is blank for ALL products, which doesn't make sense as the Shopify documentation just says it should be vendor which is correctly set for each of our products.

Shopify Staff
114 0 19


Dave here from  the Guru Team :)  

These issues are definitely something that we would like to look into further and work towards getting this resolved. If you'd like to email then our Tech Team will happily look into your stores and get some answers as to what is occurring with your Google Shopping integrations :) 

Talk Soon, 
Dave | Shopify

Dave | Shopify 
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Shopify Expert
801 22 198

The Google Shopping app does not use the vendor field as the brand variable in your Google Shopping feed. Why, I have no idea.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required):
Shopify Expert
801 22 198

To answer my question. Checking "Tell Google to ignore product identifiers" enables the identifier_exists attribute with a value of FALSE. This then means Google does not permit brand information and other unique identifiers for the product.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required):
9 0 2


We just released a free app for Google Shopping. This App creates all needed fields and keeps everything up-to-date if product data changes. Also EANs are added correctly.

Give it a try. If something is not there, let me know, I will check that asap.

We are very experienced in managing shopping accounts, let me know if you have any questions.


Improved Google Shopping Feed App:
New Member
1 0 0

I don't know if you found this already, but I was able to solve this issue with Shopify's instructions below:


Add product data

Google uses product data to help categorize your synced products on Google. Some of the data that Google can use isn't available from a product's details and needs to be added from the Google channel. The following product data is added to a product from the Edit Google Shopping fields modal in the app:

  • Whether a product is a custom product - Custom products aren't required to have a unique product identifier such as a GTIN, unlike other products. If your product doesn't have a unique product identifier, then you need to indicate that it's a custom product before it will be approved.
  • Google Product Category - You can add a Google Product Category to a product to improve its performance in Google Ads and Smart Shopping campaigns.
  • Custom labels - You can add custom labels for Age, Gender, or Condition to help Google categorize a product.


  1. From your Shopify admin, go to Sales channels > Google.

  2. On the Overview page, go to the Product feed section.

  3. Beside a product status, click the link to view your synced products in a bulk editor.

  4. Click Edit Google fields.

  5. Optional: If your product doesn't have a GTIN or MPN because it's a custom product, then check This is a custom product.

  6. Optional: In the Product categorization section, add a Google Product Category.

  7. Optional: Add custom labels for Age, Gender, or Condition.

  8. Click Save.