Can I resell Nike, Adidas, Under Armour products on Shopify?

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Can i sell Nike, Adidas, Under Armour etc. products on Shopify which i bought from an official store?

Replies 4 (4)

Shopify Partner
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Selling branded products like Nike, Adidas, Under Armour, etc., on Shopify can be a bit complex due to brand restrictions and legal considerations. Here are some key points to consider:

  1. Authorized Reseller: If you've purchased products directly from the official brand stores or from authorized distributors, you may have the right to resell those products. However, it's crucial to review the terms and conditions of your purchase agreements to ensure that you're not violating any resale restrictions.

  2. Trademark and Branding: Selling branded products typically involves using the brand's trademarks, logos, and other branding elements. Make sure you're not infringing on any trademarks or copyrights when setting up your Shopify store. Using the brand's logos without permission can lead to legal issues.

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I follow Nike's discounts in the United States and buy their products cheaply. However, they only give me a receipt. I want to sell these in my store. Would I have any problem with this?

Shopify Staff
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Hello, @katebowan93.


Thank you for joining the thread and posting this question.


You would need to be licensed in order to sell branded goods. However, as we're unable to provide that level of legal advice, we'd encourage you to consult with a legal advisor in your area. We'd also recommend reviewing the Shopify Terms of Service so that you can have the most accurate information to move forward with your business.


Let us know if you have any other questions!

Elias | Social Care @ Shopify 
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For reselling, you need to open an online store on Shopify and use their hosting services as well. Or else, search for any random third party service providers who offer an e-commerce hosting. Then, build a product category. Follow this tutorial: to understand steps about building a product category. You can give discounts and put on your online store. It will help in boosting more conversions.