Can the same GTIN be used for multiple products on Google?

12 0 2

I am having an issue with getting my products onto Google.


I have multiple product listings than have the same SKU (as they are the same product). However their titles differ as they are compatible with different things.


EG -

Pint glass for Coca Cola

Pint glass for Guinness


Will it be ok in Google's eyes to use the same GTIN for this product or should each product have a unique GTIN?



Reply 1 (1)

Shopify Partner
146 18 30

Hi @procouplings 


If you want to package the same item as a different product (with a different name) - they need to have different GTIN. You can't have the same GTIN with a different product as it's considered one product in Google's eyes.



I help store owners to double their traffic and sales by getting on Google and YouTube page one. Check out my YouTube channel for more tips and tactics to drive traffic and sales ➤

Download my Shopify Marketing Guide to learn both FREE & PAID ways to drive visitors to your store that convert into paying customers. ➤