CONVERIONS!!??? is anyone else having the same issue of NO converions and little traffic?

[Marcucci]

I'm hoping here, someone can help me as it's my last resort. I have had a Shopify store for over decade now, it's never been that great to be honest with you, but in the last 8 to 9 months I have literally had no sales whatsoever. After requesting help from Shopify several times, much my avail, I reached out to a so-called expert which told me that my bounce rate was really high so I needed to do redo my website.

I reached out to a Shopify expert company and had my entire website rebuilt to make it more user-friendly and increase conversions and lower bounce rate. This was two weeks ago that it was finished and went live still today as much as I have an all the correct automations such as abandoned car left in car, signup forms with discounts et cetera, still no conversions whatsoever. I have currently two meta ads as well as Google campaign and ad going live so have lots of traffic around 150 to 200 a day, but still no add to cart no conversions nothing. I've reached out yet again to Shopify as I refuse to spend any more money on audits et cetera but still no joy. Does anyone out there have any ideas or is anyone out there going through same situation? It's getting ridiculous. I've spent €4000 on websites, automations, apps, and God knows what else and still not on sale. At this point, I will close my website down but before doing that I'd rather check I've even changed my theme.

thank you

[EmmanuelFlossie]

What are you selling? And how are you targeting  your ads in Google Ads?

And watch out with these generic A-I generated replies like above.

[donnamac]

The ads take weeks to 'produce' any kind of result. So be really patient with that.  Play with the daily budget, etc.

In my opinion:

We are having more success in working on our product descriptions and SEO text. We also try to update older products as much as we can.  Think Google

likes if we keep our content 'fresh'. We think the marketing ads are SO hard to expect results in a short period of time. If you have the $$, stick with it. We do a lot of posting on Instagram and have fair success there. Facebook has messed us all over since our 'page' was hijacked almost 2 yrs ago. Still trying to get that back and running smooth, however, have little trust we won't get taken over again. They have been non existent for any help.

Everyone says 'social media' is a must, but it's very time consuming and you have to find the niche that is going to 'work'.

Good luck. It is currently pretty tough for all of us. You're not alone

[magecomp]

Hello @Marcucci 

I understand your frustration. A decade of running a store with no sales in the last few months is a tough situation. Here are some steps you can take to diagnose the issue and hopefully turn things around:

Dig Deeper into Traffic and User Behavior:

• Not all traffic is created equal. While you have 150-200 visitors daily, are they coming from relevant sources? Analyze your traffic sources in Google Analytics. Are your ads targeting the right audience? Are you getting organic traffic from relevant keywords?

• Look beyond the bounce rate. How long are users staying on your site? What pages are they visiting? Are they engaging with your product pages or leaving immediately? Use heatmaps and session recordings in tools like Hotjar or Crazy Egg to see how users interact with your site. This can reveal usability issues or areas where users might be getting confused.

• Use FREE Shopify SEO App for website optimization. 

Re-evaluate Your Product Offering:

• Has your niche become oversaturated? Is there still demand for your products? Consider using tools like Google Trends to see the search volume for your products and identify any potential opportunities.

• Are your prices competitive? Is your value proposition clear? Ensure your pricing reflects the value you offer and consider offering promotions or discounts to incentivize purchases.

Review Your Marketing Strategy:

• Are your ads reaching the right audience? Double-check your ad targeting settings and consider using A/B testing to compare different ad variations.

• Are you creating engaging content that attracts potential customers? Consider creating blog posts, videos, or social media content that showcases your products and educates potential customers about the benefits they offer.

Consider Alternatives:

• If you haven't already, consider A/B testing different versions of your landing pages and product pages to see which ones convert better.

• Instead of a complete website rebuild, consider a freelance website consultant who can analyze your site and offer specific optimization suggestions.

Before Closing Down:

Don't give up just yet! Running a successful online store takes time and consistent effort. By analyzing your traffic, user behaviour, and marketing strategy, you can identify areas for improvement.

Here are some additional resources that might be helpful:

• Explore apps for abandoned cart recovery, heatmaps, and other analytics tools.
• Shopify offers free webinars on various topics related to running a successful online store.
• Online forums like https://www.reddit.com/r/ecommerce/ can be a great place to connect with other e-commerce store owners and find support.

By taking a data-driven approach and making adjustments based on user behaviour and market trends, you can hopefully turn things around and start generating sales again.

[SEOAnt-Zoey]

Hi,

I saw that you mentioned running your Shopify store for over ten years. This certainly indicates that your sales must have been good before, as it would be hard to persist otherwise.

Back to the main point:

1. You can leverage the appeal of having a "Shopify store for over ten years" to promote yourself. For example, set up social media accounts for your store and share your entrepreneurial journey, explaining how you managed to sustain the business for over a decade. You could also create a dedicated section on your website's homepage featuring stories, videos, or pictures that share the real-life experiences of your store. In today's information-overloaded world, this unique aspect can attract attention. Most stores are too similar, and their website content often appears bland and unremarkable.

2. You have already redesigned your website to look more attractive, which is the right move. A store that's been around for over ten years should indeed be aesthetically pleasing, as this enhances trustworthiness.

3. I'm not sure if you've considered your website's SEO, but this can increase your organic traffic and boost sales. Many new Shopify stores often overlook this aspect during the initial setup. However, once your website goes live and sales begin, Google will quickly index your site's content. The first thing that users see in Google search results is the meta title and meta description of your URL pages. Most people won't spend much time browsing through ten pages of search results; they usually check out the top results on the first page. Thus, most of the traffic flows to the websites that rank on the first page.

Therefore, I recommend using the SEOAnt-AI SEO application to achieve this. It allows you to:

1. View your website's keyword rankings and traffic, helping you understand your traffic sources.
2. Analyze competitor websites' keywords, select high-traffic, low-difficulty keywords from competitors, and monitor the ranking changes after using these keywords.
3. Compare competitor keywords, analyzing the rankings and traffic of the same keywords on your site and competitors' sites, and understand the common keywords shared between your site and competitors.
4. Additionally, its speed optimization and backlink exchange features can help your site rank higher, as Google highly values site speed and backlinks.
5. You can use SEOAnt-AI SEO to manage all meta titles and meta descriptions on your website directly.

If you would like to try SEOAnt-AI SEO, please click this link and enter the promo : "SEOAnt-AI SEO40%OFF" on the pricing page for a 40% discount on any plan, valid for a long time.

I hope these suggestions are helpful to you. Wishing you a prosperous business and continuous success.

Sincerely.

[Yvonne_Yoast]

Hi @Marcucci, 

I'm sorry to hear about the challenges you're facing with your Shopify store. Here are some tips and strategies that might help you improve your situation based on the information from Yoast articles on Shopify optimization and sales improvement:

1. Technical Performance: Ensure your store is technically sound. This includes fast loading times and mobile usability. Shoppers expect a site to load in seconds, and a poor mobile experience can drive them away.

2. User Experience: Test the entire shopping process yourself. Make sure everything works smoothly from adding products to completing transactions. Any difficulty in this process can deter potential customers.

3. Product Browsing: Make it easy for users to browse your products. Ensure your category pages are accessible from the site menu and consider adding a search function. Display related products on each product page to encourage upselling.

4. Trust Signals: Build trust with your customers by adding a good contact page, security seals, and customer reviews. Trust is crucial, especially for larger purchases.

5. Checkout Optimization: Optimize your checkout page to minimize cart abandonment. Allow guest checkouts, keep the process short, and consider removing or clearly promoting discount code fields.

6. Email Reminders: Use email reminders to recover abandoned checkouts. Shopify has features that allow you to send emails to customers who left items in their carts.

7. Conversion Rate Optimization (CRO): Focus on improving the customer experience by removing any obstacles that might prevent a visitor from becoming a customer. Test different setups of your shopping cart and product pages to see which performs better.

8. Internationalization: If applicable, consider expanding your market internationally using Shopify Markets, which simplifies international selling.

9. Google Search Console: Add your Shopify store to Google Search Console to gain insights into your store’s performance in search and identify any technical issues.

It might also be helpful to get feedback from actual users or potential customers to understand their experience on your site. Sometimes, small tweaks based on user feedback can make a significant difference.

I hope these tips help you improve your store's performance and don't give up yet. If you need more detailed guidance, you can refer to the full articles on Yoast's website:

• Get more sales on Shopify with these 14 tips
• Shopify SEO ultimate guide: Better results for your store