Conversion impacted since updating from legacy thenme

[davidfoster1983]

Hi all. 

Hoping someone out there can advise. 

I worked with a dev team to upgrade our old legacy Impulse theme to the latest version, copying across the site as it was but just cleaning up the code and looking to benefit from increased speeds and functionality of Shopify 2.0.

I published the new theme a couple of weeks and since then I have seen increased speeds, improved visibility and ranking via Google console, and improved traffic (could be seasonal build), so all seems good on that front. However, along with the footfall increase my conversion seems to have been negatively impacted, dropping by around 0.7% points.  When I look at the conversion funnel it seems to be impacted at the top of the funnel with a lower add to bag rate, with % of those reaching checkout, then purchasing seemingly unaffected.

is this just a by-product of increased traffic, or is there something going on here? Any advise welcome. 

Thanks  

[fadi_yousif]

Do you mind sharing the store URL? I could list action steps to boost your conversion rate.

[davidfoster1983]

https://carolinegardner.com/

[fadi_yousif]

Just audited your product page. You could:

• list 3 benefits for each product with a green checkmark
• change the background-color of the add-to-basket button so it stands out
• add payment icons under the button
• add value proposition
• add more product images, it's hard to convert potential buyers with just 1 image
• add trust seals
• add a three-step journey

[davidfoster1983]

Thanks Fadi,

I will review these and look to change where I can. 

[fadi_yousif]

Good luck!

[E-Papier-Peint]

Hello, sorry to hear that.
Do you have the new 1page checkout ?

Could be it, many merchants have had the same issues since the update (which was about a couple of weeks ago), you'll find more on this right here :
https://community.shopify.com/c/shopify-discussions/petition-to-return-to-3-page-checkout-abysmal-1-...

[davidfoster1983]

Hey. 

I did implement the 1 page checkout at the same time but the last stage of the funnel (reached checkout to purchased) has remained unchanged, which is the stage that would be affected