A couple of thoughts:
(assuming you mean conversions and not conversations lol)
- Ensure you are optimizing for conversions on Facebook. If not, your visitors' intent-to-buy will be much lower -> lower conversion rate.
- Make sure your checkout is functioning correctly
- your product photos look great, however I think your products would benefit from some emotion producing descriptions
If you're interested, I just launched my free Shopify app Crowly. It'll allow you to generate and optimize your products' pricing and descriptions very quickly.
If you have any other questions feel free to shoot me an email.
Would also love some feedback myself 🙂
All the best,
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