Conversion Rate

[tomas_marino1]

Hey Guys, hope everybody has an amazing day, do you guys know any tips or things that I could do to increase my conversion rate, I have around 1500 visitors and no sales, I am going to leave my website in case anybody wants to check it out.

Thank you in advance

www.houseofmate.com

[mageplaza-cs]

Hi @tomas_marino1 ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your ads and website and provide feedback on the performance. 

Here are my recommendations to improve your conversion rate:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Improve SEO

Besides running ads, taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively. 

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

Besides, here are some suggestions about the UI/UX:

3. Add more section on the navigation bar

To make the navigation bar more informative, you should add several sections:

3.1. About Us page

When I click on about us, it shows nothing:

An About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your brand’s story, share your vision, introduce team members, and outline your history, values, and achievements. This is where you build trust and credibility with customers.

Your about us page  should be in more detail. Here is a reference:

3.2. Support section 

You should move privacy policy and return policy on the footer to the navigation bar - an easy to spot position. Adding infoThis will attract customers to stay longer on your website and address purchasing hesitation quickly. 

Here is a reference

4. Best seller products

You should make the "Add to Cart", and price information more noticeable. Also, adding “add to wish list” and “Quick view” buttons is another idea to encourage customers to buy your product. Here is a reference:

5. Add Favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

6. Lack product details

The lack of product information might be an issue for the conversion as it will cause the hesitation to purchase. Make sure to provide customers as much information as possible. See differences between yours and a reference:

Vs

7. Adding review section on product details page

Customer reviews section will add social proof to your website. Your potential clients will know that you are a trusted brand. This will address buy hesitation from new customers. Here is a reference:

8. Selling more products

I would recommend you to sell more products on the websites if possible. When visiting your website, customers will have more options to compare, encouraging them to buy products from your site rather than coming to others. 

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[tomas_marino1]

Thank you for help! I hope you have an amazing day

[tomas_marino1]

Quick question, do you know how to put add to cart and quick view, like the photo that you sent on point 4? I am new to this

[mageplaza-cs]

Hi @tomas_marino1 , thank you for your reply. 

Here is the instruction to add buttons by coding

Or you can install this app to your store. 

[Upsellise · Accepted solution]

Hi @tomas_marino1,

You’ve received some excellent advice on improving your store. Here are a few additional tips to help you understand why customers might not be buying and how to increase traffic and sales:

Understanding Customer Behavior:

Get Feedback:

• User Testing: Ask friends or relatives who fit your target audience to review your store and provide feedback. If that's not an option, consider hiring individuals to navigate your site and offer their insights.

Visitor Behavior Tracking:

• Analytics Tools: Utilize third-party tools like Google Analytics, Hotjar, or Crazy Egg to monitor visitor behavior on your site. These tools can show you where visitors are dropping off, allowing you to identify and fix problem areas.

Increasing Traffic:

Instagram:

• If you haven't already, start promoting your products on Instagram. It's a great platform for showcasing products visually.

Niche Forums:

• Participate in niche forums and communities where your target audience hangs out. Engage with the community and subtly promote your products.

Enhancing Product Display:

Professional Layout:

• Ensure your featured products are displayed in a clean, professional manner to make your store look polished and trustworthy.

Psychological Tricks:

Offer Freebies:

• Give something free to your prospects. This encourages them to buy something from you. People often feel obligated to reciprocate when they receive a favor, such as a freebie.

Hope these suggestions help you boost your store's performance and increase sales!

Best regards,

Upsellise

[tomas_marino1]

Hey thank you so much for your response, hope you have an amazing week

[amcoop]

Just took a look at your site, and I gotta say, the branding and vibe are on point! It’s clear you’re super passionate about mate, and you’ve got a really solid start.

One thing that might help turn visitors into buyers is adding a more personal touch. People love connecting with brands that feel human—it makes it easier for them to relate to your story and what you’re all about.

I actually put together a quick guide on “How to Double Your Conversions”, and I think you’d find some helpful tips in there. Feel free to check it out: https://www.engagevid.com/double-your-conversions-guide

Good luck with everything at House of Mate!

[sarhov]

Your website has Shopify syndrome ))) basic plain theme, empty and dropshipping vibe.

Some good CRO experts and designers need to go through it and bring a life to it, honestly, it is very plain.

FInd some good CRO agency for it.