For the last few years our store conversion was more or less equal to the checkouts (sales) / sessions. (Within a tenth or a %).
For the last few months our Shopify conversion rate is completely random and often 1/10th, (yes, no joke, 1/10th) of checkouts / sessions. We have had a strong end to 2023 with super high conversion rates, but they are not being registered on Shopify.
This cannot be due to cookies as Shopify knows the sales data, and there's nothing about GDPR when you have a customer's name, email and address details. The sessions look correct and match Google.
So what gives?
Shopify don't seem to want to engage with this huge error, and talk about cookies and minor discrepancies which is not what we are seeing.
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