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Creating a customer account email subscription

JB00
New Member
5 0 0

Hi all,

When someone creates a customer account in our shop (https://shop.survivalinternational.org/account/register), there is no consent tick box for them to give consent for email marketing. However, we have found that customer accounts have Marketing preferences that are automatically set to Email subscribed. This is obviously not explicit consent.

 

Is there a way within Shopify for customers to give explicit consent for email marketing when creating an account?

Many thanks.

 

Accepted Solution (1)
Lana
Shopify Staff (Retired)
849 77 109

This is an accepted solution.

Happy to help!

 

The Pending status will remain until such time as they actually go through with the double opt-in, so this does not expire. 

 

Pending is essentially the same as Not Subscribed in terms of that customer not receiving marketing emails until after the double opt-in.

Lana | Social Care @ Shopify
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Replies 11 (11)

Lana
Shopify Staff (Retired)
849 77 109

Hello, @JB00!

 

It is indeed possible to get explicit consent from customers before they sign up for email marketing. This can be done through double opt-in, by taking the following steps:

 

  • In your Shopify admin, go to Settings > Notifications 
  • Scroll down to the Marketing section
  • Click to check the box next to Email subscription:

25-17-ivjip-mf364

 

Since you shared the link, I was able to have a closer look at your store, and I am very impressed!

 

I can see you're affiliated with Survival International, is this in support of Indigenous Communities? I think it would be very interesting for you to add an About us page to further build on this, by following these steps here. This would further highlight the important mission behind your store. 

Lana | Social Care @ Shopify
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JB00
New Member
5 0 0

Thank you, Lana!

 

I just tested this and the Marketing preferences now say "Pending." If the customer does not react to the double opt-in email, will it change to "Not subscribed" ? If so, after many days will that change take affect?

Kind wishes.

Lana
Shopify Staff (Retired)
849 77 109

This is an accepted solution.

Happy to help!

 

The Pending status will remain until such time as they actually go through with the double opt-in, so this does not expire. 

 

Pending is essentially the same as Not Subscribed in terms of that customer not receiving marketing emails until after the double opt-in.

Lana | Social Care @ Shopify
-Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Kate_Rachel_Loz
Tourist
6 0 0

Is there away to follow up with these pending customers to remind them to opt into my email newsletter list?  So many don't remember or don't "get" the double opt-in.  Thanks, Kate

JB00
New Member
5 0 0

I don't think so. They get the double opt-in email, which may go to their spam/junk folder as you imply, and that's it. We can't email them again (until they subscribe) as we don't have explicit consent under GDPR. Thanks.

Kate_Rachel_Loz
Tourist
6 0 0

Yeah, I figured.

Meanwhile I no longer sell on Etsy and want to invite these folks to my email newsletter with coupon enticement.  Other than a direct email I don't know how to accomplish this.

JB00
New Member
5 0 0

Yes, the rules around consent re email marketing are very strict now !

Blackpent
Shopify Partner
5 1 2

How did you finally accomplish the invitation delivery?

Kobe_D
Tourist
9 0 0

Hi Lana,
Thanks for the reply! Just to clarify. If I do NOT use the double opt in, then new profiles / customers do not get an 'extra' email asking them to subscribe to our emails. So by this they are automatically NOT scubribed for the emails, right?

For example, I now see at my store that I can only give customers the option to indicate if the they want to subscribe or not, during checkout. If customers just want to create a profile they only get the option to enter their name, email address and password. Not the option to choose whether they want to subscribe or not. So all these people who create an account that way (and the double opt in is off) are automatically NOT subscribed? 

Ollie
Shopify Staff
2434 455 410

Hey @Kobe_D.

 

Thanks for reaching out.

 

That is a great question! If you enable double opt-in for subscribers - this means that your customers will need to click a link in an email to confirm that they want to receive email and SMS marketing from you. This is also recommended as a best practice when it comes to engaging with your customers. If you do not use the double opt-in from the Shopify checkout - your customers should not be automatically subscribed to email marketing. 

 

Let us know if you have any questions. 

Ollie | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
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Brett_Helium
Shopify Partner
233 44 99

Hey @JB00,

Another possible way to do this would be using an app such as Helium Customer Fields which allows you to create a fully customized registration, including adding a checkbox for email marketing consent. You can take advantage of other features such as collecting custom data, requiring email verification or account approval, and letting customers edit or update their own account information.

Brett | Helium
Helium builds apps that thousands of merchants depend on:
- Customer Fields ✪✪✪✪✪ (350+ reviews)
- Meteor Mega Menu ✪✪✪✪✪ (280+ reviews)