custom URL parameters

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I want to do the following: when a customer clicks on an ad for a product, this product X appears first in the collection. When you click on an ad for product Y, that product appears first in the SAME collection. I want to do this countless times for countless products. other platforms that copy Shopify do this. How can I do it? I will leave some examples below:


see that the collection is the same, the only thing that changes are the URL parameters and the products

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