Custom website flow - what qualifies as 'add to cart' on my store?

rishabh20
Tourist
5 0 1

Hi all,

I run a shopify store (www.myskillmatics.com). We sell learning kits for kids via a bi-monthly subscription model. As per our website flow there is no 'add to cart' button however Shopify 'Online store conversion' report is reporting numbers, wanted community help in figuring out what is shopify counting as 'add to cart'.

Website flow is:
(i) Shop collections page

rishabh20_0-1636304316292.png
(ii) Typical product page with only 1 CTA i.e. SUBSCRIBE NOW

rishabh20_1-1636304364002.png

(iii) SUBSCRIBE NOW button takes to a 3 step flow

rishabh20_2-1636304461591.png

 

rishabh20_3-1636304475294.png

 

rishabh20_4-1636304502642.png


(iv) Finally CHECKOUT page

rishabh20_5-1636304542346.png

 

 

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