I run a shopify store (www.myskillmatics.com). We sell learning kits for kids via a bi-monthly subscription model. As per our website flow there is no 'add to cart' button however Shopify 'Online store conversion' report is reporting numbers, wanted community help in figuring out what is shopify counting as 'add to cart'.
Website flow is: (i) Shop collections page
(ii) Typical product page with only 1 CTA i.e. SUBSCRIBE NOW