Data discrepancy between Facebook Ads and Shopify

[Inkd911]

Good morning.

I have a big issue with the analytics.

I've started my Facebook Ads campaigns, and the sessions are not being tracked, and I'm sure because I can see them with Microsoft Clarity.

On Shopify, it only registers when a customer adds to the cart and goes to the check-out, but not when they visit without taking any action. What could be the problem? I only have this issue with this store; the others work perfectly.

Thank you.

[theycallmemakka]

Can you provide link to your store?

[nm]

Hi, still experiencing this?

[WesQ]

Hi,

We are also having a similar issue. Some data from Facebook is being recorded by Shopify but not all. The discrepancies are huge. Do anyone have any insights into what this might be?

[Sam_Mahmud]

HI WesQ,

If you still face the issue with a Facebook native app, it is highly recommended to set up meta conversion API through Google Tag Manager. 

As Google Tag Manager is a Manual setup process hardly is has bug of tracking the website users. 

furthermore, Google tag Manager GTM enables us to set up server-side tracking which ensures maximum data accuracy. 

Feel free to ask if you have any questions or " If you'd like to discuss this more, don't hesitate to send me a PM."

Thanks