Decreased traffic and not much interaction from emails

[sigcol]

Hi

i have seen quite a decrease in traffic to my website, I use shopify emails for advertising too but I’m unsure as to my I’m only getting maybe 2-8 visits a day 

https://signature-collectibles.com

any help would be great 

Thankyou 

[JuneN]

Hi @sigcol,

There are several potential reasons why traffic to your website might be decreasing:

- Check your SEO performance. If you changed any content on your store, it might have affected your organic ranking. Use tools to track and optimize your SEO.

- Consider seasonal trends. Some products and industries have seasonal fluctuations. Review your historical data to see if there is a pattern in traffic changes during certain times of the year.

- Email marketing effectiveness. If email marketing is not driving much traffic, it might be due to your email content or the recipient list. Additionally, consider trying other promotion channels, such as social media platforms or paid ads.

Hope this helps!

[sigcol]

Hi

many thanks for your reply, I have been increasing my emails and ensuring they contain the information they require without it being too formal 

the items I sell don’t tend to have season trends too much so unsure on where I would start there 

which tools can I use to help track and see my SEO results 

many thanks