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Do I need Google Analytics 4 with Google AdWords

Shopify Partner
6 0 2

Hi all,


Google AdWords suggests to instal Google Analytics to be able to track conversion rates. 
What do you think? Should I set it up or not?
I used Google Analytics previously on different platform/websites but didn't like it at all.
Also, additional JS code will probably lower website speed score.




Reply 1 (1)
Shopify Partner
2718 197 656

If you want to learn how customers move about in there buying patterns / how they use your website, then yes, you should link it.

However for conversions you need to check if you already have a conversion action.


There are mainly 2 versions.


1) Google Ads, which tracks all conversions where a click happened at any time in the users journey.


2) Google Analytics, will only track a conversion if the last non direct click was Google Ads.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
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