Do I need Google Analytics 4 with Google AdWords

[zhuk]

Hi all,

Google AdWords suggests to instal Google Analytics to be able to track conversion rates. 
What do you think? Should I set it up or not?
I used Google Analytics previously on different platform/websites but didn't like it at all.
Also, additional JS code will probably lower website speed score.

Thanks,

 Zhuk

[EmmanuelFlossie]

If you want to learn how customers move about in there buying patterns / how they use your website, then yes, you should link it.

However for conversions you need to check if you already have a conversion action.

There are mainly 2 versions.

1) Google Ads, which tracks all conversions where a click happened at any time in the users journey.

2) Google Analytics, will only track a conversion if the last non direct click was Google Ads.