Do you use your shopify statistics?

[skipiCommerce]

Hello folks,

I am a data science student currently finishing my 2nd semester. During the summer I wanted to advance my skills and provide some value for small businesses in town by analyzing their data. When starting I faced the problem of different types of data and challenges every business owner had and was about to give up. Then I worked with a Shopify store owner and his statistics data and felt back in love with what I do.

Most important for besides learning was that I could finally provide real value by revealing new insights on how he can improve his shop. Now I will focus more on Shopify stores. I would appreciate your thoughts and learnings as a store owner on this topic.

• How much do you work with your Shopify statics?
  • Whats the main information go gain from them for your business?
  • How does that information influence your decisions on marketing and store optimization?
  • What questions do you have, only Shopify statistics can´t answer for you.

Thank you very much for your answers, looking forward to adapt my skillset and start to provide real value in the upcoming weeks.