Hey @BinalSavani,
A huge pain point smaller brands face is getting drowned out by big companies taking over the paid space for acquisition.
Smaller brands need to focus on their current communities through targeted channels.
Another challenge this year will be the supply chain, so keep in mind that when you utilize your promotional strategy, shipping is going to take longer than expected, so messaging is key.
Here are a few resources to get you started.
Good luck!
