@Run2Run
Manual for improving your Shopify store through Facebook, Instagram and SEO using few words and easy steps.
Facebook & Instagram Boosting
— Add “Facebook & Instagram” on Shopify’s Sales Channels: Include a section of shopify for this. Ensure that you sync the products and turn on checkout. Write some interesting descriptions (e. g., “20% off running shoes for our 1-year anniversary!”).
— Share Posts Often: Post 3-5 pictures or Reels every week (e. g., “🏃♀️ Join our Anniversary Sale! #Run2RunGear”). Put hashtags such as #RunningGear, #AnniversarySale.
— Run Ads: Create $5-$10/day ad targeting people who use the Shopify theme editor. Make sure to use a strong font (e. g., “Shop our 1-Year Anniversary Sale!”). Add Facebook Pixel for tracking.
— Use Apps: Get Elfsight Social Share Buttons app (free trial) for product sharing ease.
— Engage: Answer comments and do a contest (e. g., “Tag a friend to win a $50 gift card!”).
Search Engine Optimization (SEO)
— Seek Keywords: Employ Google Keyword Planner on phrases like “cheap jog gear” or “anniversary jog sales.”
— Optimize Products: In titles, put keywords first (e. g., “Men’s Running Shoes – Anniversary Sale”), have short descriptions (200-300 words), and alt text on images should be relevant (e. g., “black running shoes”).
— Start a Blog: Pen down two blogs containing keywords, then link them with available products. This would be my monthly writing.
— Use Apps: You can get Tiny: SEO (free plan) or Smart SEO (free plan) to automatically deal with most of the keyword stuff.
— Site Basics: Employ mobile friendly Shopify theme, insert testimonials and integrate Google Analytics (free).
Anniversary Plan
— Now: Set up social channels, optimize five product pages, install SEO applications, and write a single blog post.
— Early: Introduce sales of 10-20% less, use fifty dollars($50) for advertising, publish daily, and transmit email.
— After: Review Analytics to Identify Effective Strategies, Publish Thank You Note
Tips
— Enroll in Shopify Academy (free courses).
— Don’t copy descriptions or just put ads.
— Seek assistance from Shopify’s Help Center.
