Early Access Guidance

[VictorAL]

Hi Guys,

I want to share a question regarding my issue.

I have retail brand apparel business and using shopify since 2022.

And this week i want to launch a product ( a t-shirt), and make it private.

Means, the person who can buy early are the people get our email newsletter (we are using mailchimp)

Can i have a guide to solve my issue?

Thank you Guys!

[ethanmaverik345]

You can create a private product on Shopify by making it hidden from your main store and only share the product link in your Mailchimp newsletter. Just uncheck "Online Store" under Sales Channels for the product and send the direct link to your subscribers. Hope that helps! 😊

[LilyTaylor]

Hi @VictorAL,

Congrats on launching a new product!

Here's how you can make your t-shirt available only to your email subscribers:

1. Create a Collection for the Pre-Launch:

• Create a new collection in your Shopify admin.
• Name it something like "Pre-Launch - New T-Shirt" or something similar.
• Add the t-shirt to this collection only.

2. Make the Collection Private:

• Go to the collection page.
• Scroll down to the "Visibility" section.
• Select "Password" from the dropdown menu.
• Create a unique password for this collection.

3. Send an Email to Your Subscribers:

• Compose an email to your subscribers announcing the pre-launch of your new t-shirt.
• Include a link to the collection page in the email.
• Include the password in the email so subscribers can access the collection.

4. Promote the Pre-Launch:

• Create social media posts teasing the upcoming launch and directing followers to sign up for your email list if they want to be among the first to purchase.

5. After the Pre-Launch:

• Once the pre-launch period is over:
  • Remove the password from the collection.
  • Add the t-shirt to your main product collection.
  • Consider running a regular sales campaign to promote the t-shirt to a wider audience.

Additional Tips:

• Create a sense of urgency: In your email and social media posts, emphasize the limited-time nature of the pre-launch offer to encourage immediate purchases.
• Offer a small incentive for early buyers: Consider offering a small discount or a free gift with purchase for pre-launch orders.
• Track your results: Monitor your sales data and analyze the success of your pre-launch campaign.

Tools like SEOPro can help you manage your product information and optimize your store content to improve search engine visibility, potentially attracting more customers.

This approach rewards your loyal subscribers with early access and creates a buzz around your new product launch.

Let me know if you have any other questions!

Lily