Hello,
I have ran into a crossroad. We are rebuilding the URL structure of our store.
The standard with Shopify seems to be that they are adding a region code and country code ex. /en-eu when adding markets. So each market gets a new URL, even though the site is not translated in the markets language. For example, I add Australia as a market, then Shopify puts /en-au at the end of the URL's connected to that market, even though nothing is adjusted for Australia aside from the currency (local currency turned on).
When I started with SEO I was taught that multiple URL's serving the same content is bad, even though the Hreflang tag is correct.
I would like for all markets/countries that our store does not have a translated version for to be served the standard .com/ URL not all these adjusted URL's. And translated versions should be served with their country code ex. /de for Germany.
But Shopify seems to have the first option as standard, hence I am not sure if I have missed something in ecommerce SEO?
Which way is the right way to go?
Thankful for all help!
