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Does anyone know why my email marketing such as discount and abandon checkout emails keep showing up in people's spam? I use Shopify's email app and would like to stay with it. How can I fix this?
There are some things you should check:
- IP: whether the IP address has been used for spam in the past or not
- Heavy use of spam words (like free, discount, guarantee, etc.), writing in all capital letters, excessive punctuation, and adding too many symbols and links.
- Low engagement rates
- Recipients marked your emails as spam
- Forms are being abused
- Contain suspicious attachments
- Email server
- Reply-to address set up
Hope it helps!
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